Tags
Indian Online Scenario and E-Commerce- The Future is bright!!!
India and China are the two fastest growing internet markets in terms of no. of users and in terms of real size. Government’s broadband policy target’s 20m subscribers by 2010, which could make India as one of the top five broadband subscriber base in the world. 28% of the total online population prefers English as the language of reading online, however only 34% of users are visiting Non-English websites regularly, indicating lack of content online.
Every 10th individual in urban India has experienced the Internet. The trend of Active users as a proportion of Ever users is very interesting, from 40% in 2000, the proportion now stands at 66% This is a clear demonstration that Internet has grown in stickiness in India and should grow more so over the next couple of years.
It is not just the smaller towns which are contributing to the Internet revolution in India; it is also being driven by the less affluent sections of the society, the lower socio economic classes. Internet trials are increasing in the small and Non-metros as more users log on and feel confident enough to become a part of this global community. From 27% in 2001 the Tier B towns now account for 39% of all Internet users.
5.3% of India’s population has access to the internet. 9.63 million people in India actually subscribe to the internet, with the no of broadband subscribes at 2.67 million .Around 70 % of the PC literate have used the internet at least once in their lives.
India experienced some of the fastest growing user bases on earth from Jan 2006 to Jan 2007 with 33% growth.
Ecommerce is expected to grow at a CAGR of 70%+ from 2005 to 2010, and is expected to become a ~USD 1.9 bn industry by 2010. New verticals such as healthcare, auto, real estate, etc are expected to establish an online presence, in addition to existing verticals like jobs and matrimony.
5% of India’s active online users use internet for e-commerce. 78% of respondents who were using the internet said, that they had made a purchase online at some point and more than half said that they made one last month. E-Commerce levels in India are predicted to grow by 30% in 07-08, generating Rs 9,210 crores, up from Rs 7,080 crores the year before. More than 70% of Indians surveyed in a late 2008 study, said that they had gone online to buy air tickets and hotel reservations in the three months prior to that study.
